01 What is the website about?
Caroline is a Trauma Coach who specializes in holistic mental health support, addressing trauma, anxiety, addiction, burnout, PTSD, depression, grief, relationship challenges, and personal empowerment.
02 Client's requirements:
Client needed a WordPress website built in thrive theme based on the given design. She needed someone who is across all the latest SEO and GA4, designing and development.
Apart from the web pages the requirement was:
- Aweber for email marketing
- DMARC issues with my email
- A Membership section implementation using Thrive Apprentice and setup of 2 courses with zoom sessions and questionnaire.
- Moving contact from wix to WordPress and providing them access to the courses and adding them to the email list in Aweber.
- GA4 Setup
- Cloudflare setup
- WP-Rocket Setup
03 What we did?
We designed her site with the explicit aim of driving conversions through CTA buttons and placing site content in a way that it engaged with the site visitors. Furthermore, the users now appreciate the convenience of learning everything they need to know from the site’s Home Page itself and are able to get in touch with Caroline without ever needing to scroll down the page.
Process Involved:
- PSD to WordPress of the pages.
- Setting up membership flow using Thrive apprentice.
- Responsive of the site.
- Testing of functionality and cross browser compatibility check.
- Migration of contacts and assigning them courses.
- Integrating Aweber so that contacts synchronize on submit from the website.
- Fixing email templates.
04 Results:
This brings us to the project results. Caroline needed to expand her reach and helped fulfill that aim by establishing an online presence for her services thus empowering her to serve significantly more individuals who needed her help than she could ever do in a pure offline setup.
